About A Celebration for Life: Life™ / Do Life™ Sports Clothing

About Us

VMK Innovations, Inc. (VMK) has released a new symbol for awareness. The Life™ symbol trademark is intended to raise a fresh new and continued awareness for such causes as: breast cancer awareness and childhood cancer awareness.  Life Brand Products is a division of VMK and is the entity responsible for bringing the Lifeymbol to the masses.

VMK President, Victor Kasatshko, developed the new awareness symbol to better symbolize the feeling of hope and confidence necessary in the battle against cancers. "The traditional awareness ribbon has become a saturated symbol that generates a negative feeling of defeat for me," Kasatshko said. "I want to celebrate the person’s passion for life and the belief in hope; these are the emotions I feel with the Life™ symbol," explained Kasatshko. "And if someone does loose their battle then I want to remember them while they were in Life, not in their battle with cancer," Kasatshko added.

Currently available on several cap styles and a "Keep Cool" bandana, the Life™ symbol is available for any organization who wants to promote the passion for life and hope. Additionally, these trademarks are available for licensing through VMK. A portion of all Life™ symbol sales will be donated to selected charities and VMK will make available audited statements to verify their contributions.